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Bringing Customers Together Safely

Do COVID-19 restrictions have you worried about how you will continue to create a collaborative atmosphere with your advisory group? Ask us how we can customize virtualization technologies to help you bring your customers together remotely.

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The Hartsema Group

Our Best Customer Quotes

Help Us Pick the Best of the Best

About Us

Our Team


“I’ve never had a bank that listens like this.”

— Advisory Group Member

“It’s clear that our ideas are fed directly into your products.”

— Advisory Group Member

“We’ve learned far more than we’ve shared.”

— Advisory Group Sponsor

“When we see our ideas turned into action at the bank, we’re motivated to bring more ideas.”

— Advisory Group Member

“We thought ‘functionality first’ but our council said ‘usability first.’ We followed their lead.”

— Advisory Group Sponsor

“Our CEO keeps asking me, “Did you run this by the advisory council?”

— Advisory Group Sponsor

“We can help you build better products.”

— Advisory Group Member

“Our CEO keeps asking me, 'Did you run this by the advisory council?'"

— Advisory Group Sponsor

“The board members are by far our best references.”

— Advisory Group Sponsor

“I feel very heard. I am engaged and willing to help create change.”

— Advisory Group Member

“These meetings are my visit to the armory – I pick up bullets to use.”

— Advisory Group Sponsor

“Our product roadmap has truly been influenced by our board.”

— Advisory Group Sponsor

“The advisory council confirmed for me that I’ve chosen the right bank.”

— Advisory Group Member

“For me it’s been self-serving. There’s a lot we didn’t know. We’ve grown 300-400%. The challenges we faced wouldn’t have been solved as smoothly. The board has given us ideas that have saved us thousands of dollars.”

— Advisory Group Member

“We want genuine customer advice before we make decisions, not after.”

— Advisory Group Sponsor


Hartsema Group Fact

In 2024, we will conduct our 200th customer advisory group meeting.

Vote for Your Top Three Favorite Quotes

The Hartsema Group was launched in 2013 to explore the idea that gathering a group of a bank’s key strategic customers together and genuinely seeking their feedback and advice would prove valuable both for the banks and for their customers.

We’ve had the privilege to be part of a journey that has delivered an experience far beyond our initial expectations. This year we’re celebrating our 10th anniversary bringing banks and technology providers together with their customers in a unique way. In 2024, we’ll celebrate another milestone – our 200th advisory group meeting.

One of the first things we learned ten years ago is the power of customer feedback in their own words. We’ve been capturing quotes in our meetings ever since, and it’s fitting that we’re celebrating our ten years in the business by celebrating our favorite quotes.

We’ve created a list of our 15 favorite customers quotes – we want you to help us select the best of the best. We’ll tabulate the results and share the winners in early 2024.